Tides Canada


Tides Canada

As a charity promoting social equity and economic prosperity across the country, Tides Canada was looking for an identity that reflects the inclusive spirit of the organization.

The brand identity envisions the collaboration between the diverse stakeholder groups, bringing them all together in a close relationship. Adopting modern tones and a warm yet thoughtful font, this early concept shows they’re looking forward to the future with confidence and optimism.

Art Direction, identity, design
Agency: Cause+Affect

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